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P-4-3b Одежда, обувь, детские товары, украшения и аксессуары |
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Название работы
"Old collection" (2)
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Title of work
"Old collection" (2)
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Работа относится к серии работ / workline
"Old collection"
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Рекламодатель
Aprangos galerija
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Advertiser
Aprangos galerija
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Рекламируемый продукт, услуга
Clothes
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Product, service to be advertised
Clothes
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Описание творческой идеи, слоган
Once the shop receives a new collection of clothes all unsold items are labeled “old” and go on sale. But in most cases the “old” collection is just as good as the new one. Obviously this is some kind of marketing trick... So why bother paying more for a “new” collection when can get the same good looks with the “old” collection? The clothes still look great even if they’re called old. They still make heads turn.
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Slogan, description of creative idea
Once the shop receives a new collection of clothes all unsold items are labeled “old” and go on sale. But in most cases the “old” collection is just as good as the new one. Obviously this is some kind of marketing trick... So why bother paying more for a “new” collection when can get the same good looks with the “old” collection? The clothes still look great even if they’re called old. They still make heads turn.
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Автор идеи
Egle Micikeviciute
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Author of idea
Egle Micikeviciute
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Творческий руководитель
Gediminas Juskys
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Creative manager
Gediminas Juskys
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Копирайтер
Egle Micikeviciute
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Copywriter
Egle Micikeviciute
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Арт-директор
Egle Micikeviciute
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Art-director
Egle Micikeviciute
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Дизайнер
Kazimieras Dainovskis
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Designer
Kazimieras Dainovskis
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Дата создания (ММ-ГГГГ)
11-2003
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